Happy Earth Day! Learn why 350 is the most important number today!

Cambria Press academic publisher
Winner of the Christine L. Oravec Award in Environmental Communication

On Earth Day, what else can you do for the environment in addition to skipping meat? You should read this and visit 350.org!

“We’re taking the latest science—the climatologists’ assessment, after the great Arctic melt of 2007, that 350 parts per million carbon dioxide is the most we can safely have in the atmosphere—and trying to use a wide variety of tactics to ram it home. We want 350 to be the most well-known number in the world, the one thing that people know about global warming if they know nothing else … In the few weeks since we launched the drive, we’ve already heard from farmers in Cameroon planting 350 trees on the edge of their village, and from bike riders in Salt Lake City, 350 of them, circling the state capitol. Many churches have already rung their bells 350 times; students in China and India have marched under the 350 banner. It’s growing … It’s the most effective way we can think of to make a dent in the biggest problem the world faces, and in the short time the physics and chemistry allow. So visit the site, dream up something cool, and help us spread the message around the planet.” –Bill McKibben, scholar in environmental studies, Middlebury College (from the foreword of Social Movement to Address Climate Change: Local Steps for Global Action, Winner of the Christine L. Oravec Award in Environmental Communication).

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